{"id":1707,"date":"2026-01-09T15:46:44","date_gmt":"2026-01-09T18:46:44","guid":{"rendered":"https:\/\/mm-br.com\/en\/?p=1707"},"modified":"2026-01-09T15:55:39","modified_gmt":"2026-01-09T18:55:39","slug":"messe-muenchen-do-brasil-launches-a-traveling-trade-fair-focused-on-live-equipment-demonstrations","status":"publish","type":"post","link":"https:\/\/mm-br.com\/en\/sem-categoria\/messe-muenchen-do-brasil-launches-a-traveling-trade-fair-focused-on-live-equipment-demonstrations\/","title":{"rendered":"Messe Muenchen do Brasil\u00a0launches\u00a0a\u00a0traveling\u00a0trade fair\u00a0focused\u00a0on\u00a0live\u00a0equipment\u00a0demonstrations.\u00a0"},"content":{"rendered":"\n

 The first edition of ARENA M&T will take place in October 2026 at the Centro Multieventos, in the municipality of Fazenda Rio Grande, Paran\u00e1.<\/em><\/strong> <\/p>\n\n\n\n

With a strong focus on live equipment demonstrations, Messe M\u00fcnchen do Brasil is launching ARENA M&T<\/strong>, a traveling, open-air event that will bring the most advanced equipment and leading solutions in components and services to different regions of the country. The event is designed to serve the construction, mining, rental, infrastructure, agribusiness, forestry, and urban works sectors, showcasing real-world equipment operations and challenges, as well as the benefits, technologies, and innovations in machinery for construction and mining, concrete and asphalt, and lifting equipment for loads and people. <\/p>\n\n\n\n

The first edition of ARENA M&T<\/strong> is scheduled to take place from October 21 to 23, 2026, at the Centro Multieventos, in the municipality of Fazenda Rio Grande, in the state of Paran\u00e1. <\/p>\n\n\n\n

The event is an expansion of M&T Expo \u2013 part of bauma NETWORK, the leading trade fair for construction and mining machinery and equipment in Latin America<\/strong>, which celebrated its 30th anniversary in 2025. <\/p>\n\n\n\n

\u201cWith positive prospects for infrastructure projects and the real estate sector, as well as the continued growth of the mining, rental, agribusiness, and forestry segments, demand for machinery remains strong. In this context, ARENA M&T offers a unique opportunity for these markets to experience different equipment families up close, gaining a clear understanding of their technology and productivity in order to select the machines best suited to their specific needs,\u201d explains Rolf Pickert<\/strong>, CEO of Messe M\u00fcnchen do Brasil, the event organizer. The fair has the institutional support of the Brazilian Association of Equipment Technology and Management (Sobratema<\/strong>), the support of the Municipality of Fazenda Rio Grande<\/strong>, and is co-organized by the Fazenda Rio Grande Development Company (CODEF<\/strong>). <\/p>\n\n\n\n

The state of Paran\u00e1 was selected to host the first edition due to its strong infrastructure investments: more than 25% of all public investment in Paran\u00e1 in 2024 was allocated to highways, strengthening logistics and regional integration. In addition, the state accounts for 11.2% of Brazil\u2019s national cement production, consolidating its position as one of the country\u2019s leading industrial hubs. This year, mineral production in Paran\u00e1 reached a record level, totaling BRL 2.65 billion. <\/p>\n\n\n\n

Over the course of three days, visitors will be able to experience real-life equipment demonstrations through themed arenas, highlighting performance, competitive advantages, and innovation. Each arena will be dedicated to a specific segment. The construction and mining equipment arena will feature machinery for material handling, compaction, earthmoving, foundations, drilling, crushing, and demolition, among others. In the concrete and asphalt segment, equipment for production, transport, and pumping will be showcased, including concrete batching plants, asphalt plants, pumps, crushers, screens, conveyor belts, spraying, asphalt compaction, road paving, milling, and pavement recycling. The third arena will be dedicated to lifting equipment for loads and people.<\/strong> <\/p>\n\n\n\n

ARENA M&T will also feature a dedicated area for the components and services sector and will include an exhibition of pre-owned machinery, creating valuable opportunities for dealers and rental companies to expand their business and strengthen their regional presence. <\/p>\n\n\n\n

In terms of audience, the event is expected to attract construction and mining companies, concessionaires, rental companies and equipment operators, engineers, technicians, and professionals responsible for the planning, execution, and supervision of construction, mining, and infrastructure projects, as well as representatives from regulatory agencies and government bodies, and professionals from the agribusiness, forestry, silviculture, and agroforestry sectors. <\/p>\n\n\n\n

\u201cEach edition of ARENA M&T will be held in a different region, in years when M&T Expo \u2013 part of bauma NETWORK does not take place, with the aim of bringing new developments to these locations. These regions are important economic growth hubs, receive significant investment, and offer strong potential to foster new connections, business opportunities, and hands-on experiences,\u201d<\/em> Pickert concludes. <\/p>\n\n\n\n

 Learn more about ARENA M&T: arenamt.com.br<\/a> <\/p>\n\n\n\n

Event Information<\/strong> <\/p>\n\n\n\n

Dates<\/strong>: October 21\u201323, 2026 
Opening hours<\/strong>: 8:00 a.m. to 6:00 p.m. 
Venue<\/strong>: Centro Multieventos, Fazenda Rio Grande, Paran\u00e1 
More information<\/strong>: arenamt.com.br <\/p>\n\n\n\n

 About Messe M\u00fcnchen<\/strong> <\/p>\n\n\n\n

As one of the world\u2019s leading trade fair companies, with around 50 events covering capital goods, consumer goods, and new technologies, Messe M\u00fcnchen sets new standards for innovation, flexibility, and networking. Alongside flagship international trade fairs such as bauma, electronica, IFAT, and BAU, Messe M\u00fcnchen continuously expands its portfolio, including the development of digital formats. From its headquarters in Munich, the company hosts high-quality trade fairs, conferences, and events. Messe M\u00fcnchen operates in all major growth markets, such as China, India, Singapore, Brazil, Saudi Arabia, and Turkey. Through its network of associated companies and international representatives, it is present in more than 100 countries worldwide. <\/p>\n\n\n\n

 About Messe Muenchen do Brasil<\/strong> <\/p>\n\n\n\n

As part of its international expansion strategy, Messe M\u00fcnchen do Brasil was founded in 2017 with the purpose of bringing to the Brazilian market the levels of excellence and innovation established at the company\u2019s German headquarters, while supporting the development of business trade fairs with a specialized and international focus. <\/p>\n\n\n\n

ARENA M&T Press Office<\/strong> <\/p>\n\n\n\n

Mec\u00e2nica Comunica\u00e7\u00e3o Estrat\u00e9gica 
Enio Campoi 
Mobile: +55 (11) 99981-9950 | Email: enio@meccanica.com.br<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"

 The first edition of ARENA M&T will take place in October 2026 at the Centro Multieventos, in the municipality of Fazenda Rio Grande, Paran\u00e1.  With a strong focus on live equipment demonstrations, Messe M\u00fcnchen do Brasil is launching ARENA M&T, a traveling, open-air event that will bring the most advanced equipment and leading solutions in components and services to different regions of the country. The event is designed to serve the construction, mining, rental, infrastructure, agribusiness, forestry, and urban works sectors, showcasing real-world equipment operations and challenges, as well as the benefits, technologies, and innovations in machinery for construction and mining, concrete and asphalt, and lifting equipment for loads and people.  The first edition of ARENA M&T is scheduled to take place from October 21 to 23, 2026, at the Centro Multieventos, in the municipality of Fazenda Rio Grande, in the state of Paran\u00e1.  The event is an expansion of M&T Expo \u2013 part of bauma NETWORK, the leading trade fair for construction and mining machinery and equipment in Latin America, which celebrated its 30th anniversary in 2025.  \u201cWith positive prospects for infrastructure projects and the real estate sector, as well as the continued growth of the mining, rental, agribusiness, and forestry segments, demand for machinery remains strong. In this context, ARENA M&T offers a unique opportunity for these markets to experience different equipment families up close, gaining a clear understanding of their technology and productivity in order to select the machines best suited to their specific needs,\u201d explains Rolf Pickert, CEO of Messe M\u00fcnchen do Brasil, the event organizer. The fair has the institutional support of the Brazilian Association of Equipment Technology and Management (Sobratema), the support of the Municipality of Fazenda Rio Grande, and is co-organized by the Fazenda Rio Grande Development Company (CODEF).  The state of Paran\u00e1 was selected to host the first edition due to its strong infrastructure investments:…<\/p>\n","protected":false},"author":2,"featured_media":1710,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"class_list":["post-1707","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sem-categoria","category-1","description-off"],"_links":{"self":[{"href":"https:\/\/mm-br.com\/en\/wp-json\/wp\/v2\/posts\/1707","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mm-br.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mm-br.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mm-br.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mm-br.com\/en\/wp-json\/wp\/v2\/comments?post=1707"}],"version-history":[{"count":3,"href":"https:\/\/mm-br.com\/en\/wp-json\/wp\/v2\/posts\/1707\/revisions"}],"predecessor-version":[{"id":1714,"href":"https:\/\/mm-br.com\/en\/wp-json\/wp\/v2\/posts\/1707\/revisions\/1714"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mm-br.com\/en\/wp-json\/wp\/v2\/media\/1710"}],"wp:attachment":[{"href":"https:\/\/mm-br.com\/en\/wp-json\/wp\/v2\/media?parent=1707"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mm-br.com\/en\/wp-json\/wp\/v2\/categories?post=1707"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mm-br.com\/en\/wp-json\/wp\/v2\/tags?post=1707"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}